In the midst of the gloomy recession year of 1993 a new kind of advertising agency was born in Finland as a direct response to a real need experienced in the commercial communication market. It was very obvious that the traditional advertising agency had reached the evening phase of its life cycle and was suffering from the apparent overweight gained during the fat years of the 1980s. The simple business idea of Smart Communication was to offer an affordable alternative to clients not willing to compromise on qualitative ambitions and truly professional solutions in their marketing communication. The secret behind our success is actually no secret at all: our economic flexibility and intellectual agility are firmly anchored in our small network organization. Click the following page and read how it all began.